![]() ![]() These organic music partnerships out-marketed official Coachella sponsors like Heineken. All social posts drove engagement to their #F21XMusic Tumblr blog, which is currently defining the brand as a complete lifestyle tastemaker. Helping content creators, what a concept!įast Forward: A client of ours, Forever21, realized the power of music partnerships during Coachella Valley Music & Arts Festival last year when they had the #1 engaged Instagram profile during the festival, by admittingly using “for-barter” music partnerships as their major strategy during the festival. But they did it by helping out the creators that were making the content. They knew the value of getting their product in front of “influencers” before that was even a buzzword. #Music pub adidas freeDo you know about their early days? Red Bull literally marketed their products by throwing free branded refrigerators into recording studios and fronted the bill for producers recording studios in exchange. Currently, emerging artists can be engaged for fractions on the dollar because they are desperate for exposure, oversaturated because of tech, and have a lack of revenue due to the decline in recorded music income.Įarlier adopters of this opportunity were companies like Red Bull. We leverage the fragility of the music industry and your brand’s audience to help align your company with the perfect campaign + artist for the highest ROI with the least amount of investment. We don’t have the liabilities that a traditional label has…we’re the one handing the checks, and can hand-curate artists from any roster we choose. ![]() Partner.ly is a record-company agnostic platform that connects brands and music companies in real-time to form strategic marketing partnerships. Meaning, we don’t have contractual ties to any one roster specifically. We figured out that the only lane for revenue that isn’t tainted completely yet by the old model are brand partnerships…period. We saw how the industry was shifting, and how antiquated copyright laws are strangling the business. This is why I co-founded Partner.ly this year with Thomas Fiss - a former recording artist on Capitol Records that knew the ins-and-outs just as much as I did. As a former record producer signed to Universal Music Group, I witnessed first hand the fear and terrible decisions made by antiquated processes, personnel, and inexperienced business professionals. … And yes, I’m saying the industry is plagued. ![]() Antiquated business practices, inefficient corporate structure, internal politics, and dated copyright laws PLAGUE the US Music industry.Ī plague is an infectious disease that only if tended to in its early stages can be cured. - Wikipedia You’ve heard the song and dance for years…household names like Adele, Bruno Mars, Calvin Harris and Taylor Swift - are the few elite artists that still make money in the business. ![]()
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